The Mummy Bloggers by Holly Wainwright – Blog Tour Review

Title: The Mummy Bloggers

Author: Holly Wainwright

Genre: Fiction

Publisher: Legend Press

Publication Date: 3rd June 2019



Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past.

Abi Black has quit sugar, moved to the country and is homeschooling her kids.

Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime.

All three share a label that they simultaneously relish and loathe: mummy blogger. And when they are nominated for an award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier – and some mistakes from the past become harder and harder to hide.


Ok, so, if you have ever rolled your eyes at a post on social media (especially one of the #Blessed variety) then you are going to love The Mummy Bloggers. I immediately knew it was a read I was going to really enjoy. It follows three so-called ‘mummy bloggers’ who run successful blogs about parenting. All three are nominated for a blogging award with a large cash prize and as award night draws closer each of them seriously up the ante in a range of sometimes insane, sometimes brave and frequently hilarious ways.

What I liked most about this book is how much it made me laugh and smirk. The writing is so sharp and witty. Wainwright gives each of these women a unique and equally interesting voice. Their parenting and lifestyle choices are all very different which meant that as a reader it was impossible to guess what direction things would go in next. At times the actions these characters take seemed far-fetched but actually I’m not so sure they are! Whilst parts of the plot are extreme, I genuinely believe that there are people out there who would go to truly bizarre lengths for the sake of maintaining their online brand or persona. I think social media can become like an addiction of sorts where real life comes in second place to the attention that comes with making a statement or putting your life online. This is 100% a fun read but there’s a very real issue that it highlights which is the gap between reality and the totally unrealistic and unachievable perception that ‘influencers’ like Elle create. The Mummy Bloggers shows both sides of the blogging coin. It can be a force for good in many ways and there is a huge benefit in people feeling like they are not alone. Conversely, there is the impact it can have on an individual’s mental health and especially their self-esteem which can be hugely damaging.

There are lots of crazy goings-on in The Mummy Bloggers but underneath there is also real warmth. There’s a big focus on the importance of relationships, both familial and romantic, and how family and friends can pull you through a difficult time. I thoroughly enjoyed The Mummy Bloggers. It’s full of quick-witted writing and characters, some of whom are intensely relatable and some who will have you shaking your head in disbelief. Wainwright has written a follow-up that I have already pre-ordered and cannot wait to read. The Mummy Bloggers is daring, extremely amusing and terrifyingly relevant! I highly recommend it – it would make for a great holiday read!


The Mummy Bloggers

Please do check out the rest of the stops on the tour!

I received this book from the publisher. My review is my own honest opinion.

4 thoughts on “The Mummy Bloggers by Holly Wainwright – Blog Tour Review

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